Event - 26.05.21 - Claude Design

Ideal customer: a senior marketing, brand, or creative leader at a company that produces high design output (campaigns, ads, content, event materials, brand work) and has outgrown its current design capacity — be it in-house team, freelancers, or rotating agencies. ROLE (must-have): - Title contains one of: Marketing, Brand, Creative, Content, Communications, Demand Gen, Growth, Design Operations, Design - Seniority: Director, Head, VP, C-Level (CMO, CBO, CCO), Senior Manager, Lead, or Team Lead - Owns or strongly influences the design/creative budget CRITICAL — "Director of Design" / "Head of Brand Design" / "Creative Director" ARE FITS, not anti-fits. These are team leaders with budget authority. Magier replaces their team's workload (campaigns, ads, content production), not their job. They are exactly our buyer. The anti-fit rule below applies ONLY to individual contributors (no team, no budget, hands-on production role). COMPANY (strong-fit): - B2B SaaS, mid-market to enterprise (51–5000 employees, $10M+ revenue or visible marketing spend) - DACH-based or strong DACH/EU presence — primary geo is German-speaking market, but English-speaking is fine - Design-heavy verticals: B2B SaaS, e-commerce, fintech, healthtech, climate tech, professional services, media/publishing, education, hospitality, gaming - Visible design output: paid social activity, multi-touch campaigns, brand identity, event marketing COMPANY (acceptable / money-smell): - Mega-corp marketing teams (5K–500K+ employees) — when a senior buyer with budget authority signs up via inbound, treat as A-tier even if the company is "too big" for typical outbound - B2C brand at any size with active brand/creative work - Mid-size with marketing maturity but smaller (51–250) — still A/B if title is senior ANTI-FIT (verdict=nofit, tier=E): - Individual contributor designers with NO team and NO budget: Senior Designer, Graphic Designer, Junior Designer, UX/UI Designer (without "Head"/"Director"/"Lead"), Motion Designer, Illustrator - Design or creative agency owners/freelancers — competitors, not buyers - Engineering / product / data roles with no design budget context - Students, "open to work", career-transitioners with no current role - Sub-10-employee bootstrapped startups with no visible marketing spend BORDERLINE (verdict=maybe, tier=C/D): - Mid-level marketing manager at a great company where buying decisions sit higher - Senior marketer at a very small (<50 employees) startup — capacity-pain might exist but budget unclear - Adjacent roles: Product Marketing without brand mandate, Communications without design ownership SCORE GUIDE: - 85–100 (A): VP/Head/CMO/Director of [Marketing|Brand|Design|Creative] at design-heavy B2B SaaS or mid-market brand, clear budget ownership - 70–84 (B): Senior marketer/brand role at a relevant company, budget likely - 50–69 (C): Mid-management or adjacent role at a fitting company - 30–49 (D): Junior or tangential, unclear company fit - 0–29 (E): Individual-contributor designer with no team, or agency/competitor, no-budget context, wrong domain