Notes / score reasoning
PB Creative is a design/creative agency, making Jane Holmes a competitor rather than a buyer — Magier's design subscription service directly competes with creative agencies. Regardless of her Marketing Director title, agency owners and creative service providers are explicit anti-fits per ICP rules.
Person
Email
Job Title
Marketing Director
Email Type
work
Company
Name
Website
Industry
Agency / Creative Services
Tags
B2BService businessSMB
Employees
11-50 employees
Country
United Kingdom
Raw enrichment payload
Show JSONHide JSON
{
"person": {
"title": "Marketing Director",
"country": "United Kingdom",
"headline": "Your Fractional Marketing Lead",
"linkedin": "https://www.linkedin.com/in/janecloud",
"full_name": "Jane Holmes",
"last_name": "Holmes",
"email_type": "work",
"first_name": "Jane",
"country_raw": "United Kingdom",
"organization": "PB Creative"
},
"company": {
"city": "Remote",
"name": "PB Creative",
"tags": [
"B2B",
"Service business",
"SMB"
],
"domain": "pb-creative.com",
"country": "United Kingdom",
"revenue": "1M-5M",
"website": "http://www.pb-creative.com",
"industry": "Agency / Creative Services",
"linkedin": "https://www.linkedin.com/company/1484239",
"description": "We’re PB Creative, an independent branding and innovation agency creating brands with soul.\n\nFrom our London studio in the heart of Covent Garden, we partner with ambitious global brands to build distinctive identities, unlock innovation, and drive lasting commercial impact.\n\nWe work with brands such as Unilever, PZ Cussons, Kraft Heinz, Gong Cha, PROVEN Skincare, Flora & Curl and Tim Ho Wan, as well as ambitious challenger brands ready to stand out and scale. \n\nProudly employee owned, we combine strategic thinking with creative excellence to help brands make sense quickly, connect emotionally, and stay memorable in the moments that matter.\n\nReady to turn bold ambition into brand impact? Let’s talk.",
"industry_raw": "Design Services",
"employee_size": "11-50 employees"
},
"_icp_match": {
"tier": "E",
"icp_id": null,
"method": "claude_evaluation",
"icp_name": null,
"matched_at": "2026-05-22T15:16:14.129Z"
},
"_enrichment": {
"provider": "clay",
"enriched_at": "2026-05-22T15:16:09.531Z"
}
}Lead meta
Created
22.05.2026, 15:16
Lead ID
f85ad69c-11bc-482b-9a8c-e46bbdb62f84
Display ID
#126
Source
📊 260521 - Claude Design
Touch history (1)
- Touch received via 📊 260521 - Claude Design22.05.26, 15:16
Show payloadHide payload
{ "Email": "[email protected]", "Company": "PB Creative", "Country": "GB", "Website": "https://pb-creative.com", "ICP Tier": "B", "Industry": "Design Services", "Full Name": "Jane Holmes", "ICP Notes": "Senior decision-maker at mid+/large company (Pb Creative) — Money-smell present.", "Job Title": "Marketing Director", "Last Name": "Holmes", "Seniority": "C-Level", "Email Type": "COMPANY_EMAIL", "First Name": "Jane", "UTM Medium": "", "UTM Source": "", "Lead Status": "Hot — primary outreach", "Ad Placement": "", "Email Domain": "pb-creative.com", "Signup Count": "1", "UTM Campaign": "", "Employee Size": "11-50", "Job Description": "London brand/innovation agency (Unilever, Kraft Heinz clients)", "ICP Score (0-10)": "7", "Signup Timestamp": "2026-05-14T19:49:20.782Z", "LinkedIn (Person)": "https://www.linkedin.com/in/janecloud/", "LinkedIn (Company)": "https://uk.linkedin.com/company/pb-creative-ltd" }