Sawsan H.

#111

Senior Growth Marketing Specialist · HowNow

C · Maybe52Enriched📊 260521 - Claude Design

Notes / score reasoning

HowNow is a B2B SaaS learning platform (51-200 employees) — a solid design-output company — and Growth Marketing is adjacent to the ICP's ideal marketing/brand buyer roles. However, 'Specialist' seniority falls below the Director/Head/VP threshold, making budget authority unclear and placing this firmly in mid-management borderline territory.

Person

[email protected]

https://www.linkedin.com/in/sawsan-h/

Job Title

Senior Growth Marketing Specialist

Email Type

work

Company

Name

HowNow

Website

https://gethownow.com

Industry

B2B SaaS

Raw enrichment payload

Show JSON

{
  "person": {
    "title": "Senior Growth Marketing Specialist",
    "country": "United Kingdom",
    "headline": "10+ Years Driving Pipeline in B2B SaaS Start ups & Scale ups | Demand Gen & Modern Outbound | Turning Marketing into Million in Revenue",
    "language": "English",
    "linkedin": "https://www.linkedin.com/in/sawsan-h/",
    "full_name": "Sawsan H.",
    "last_name": "E",
    "email_type": "work",
    "first_name": "Sawsan",
    "country_raw": "United Kingdom",
    "organization": "HowNow"
  },
  "company": {
    "city": "London Area, United Kingdom",
    "name": "HowNow",
    "tags": [
      "B2B",
      "Startup",
      "Scale-up",
      "Marketing",
      "Education-focused",
      "Subscription"
    ],
    "domain": "gethownow.com",
    "country": "United Kingdom",
    "revenue": "10M-25M",
    "website": "https://gethownow.com",
    "industry": "B2B SaaS",
    "linkedin": "https://www.linkedin.com/company/10956378",
    "description": "Most LMSes push content. HowNow connects learning to the skills your business needs without the admin, guesswork or content overload.\nPowered by AI, obviously.",
    "industry_raw": "Technology, Information and Internet",
    "employee_size": "51-200 employees"
  },
  "_icp_match": {
    "tier": "C",
    "icp_id": "f6050ac6-2c26-4475-8115-3d5c4d69ca64",
    "method": "claude_evaluation",
    "icp_name": "B2B Marketing/Brand Decision-Maker",
    "matched_at": "2026-05-22T15:19:26.911Z"
  },
  "_enrichment": {
    "provider": "clay",
    "enriched_at": "2026-05-22T15:19:21.189Z"
  }
}

Lead meta

Created

22.05.2026, 15:16

Lead ID

ed2ea2c6-2150-4ce7-86a6-a0e1cb72bd06

Display ID

#111

Source

📊 260521 - Claude Design

Touch history (1)

Touch received via 📊 260521 - Claude Design

22.05.26, 15:16

Show payload

{
  "Email": "[email protected]",
  "Company": "HowNow",
  "Country": "UK",
  "Website": "https://gethownow.com",
  "ICP Tier": "C",
  "Industry": "L&D SaaS",
  "Full Name": "Sawsan E",
  "ICP Notes": "B2B SaaS employee at Hownow — not in clear buyer role but valid inbound.",
  "Job Title": "Content / L&D Writer (per HowNow blog byline)",
  "Last Name": "E",
  "Seniority": "Mid",
  "Email Type": "COMPANY_EMAIL",
  "First Name": "Sawsan",
  "UTM Medium": "",
  "UTM Source": "",
  "Lead Status": "Warm — secondary",
  "Ad Placement": "",
  "Email Domain": "gethownow.com",
  "Signup Count": "1",
  "UTM Campaign": "",
  "Employee Size": "51-250",
  "Job Description": "Sawsan Hamawandy publishes content on HowNow's blog (L&D / AI learning platform).",
  "ICP Score (0-10)": "5",
  "Signup Timestamp": "2026-05-14T00:22:10.373Z",
  "LinkedIn (Person)": "",
  "LinkedIn (Company)": "https://uk.linkedin.com/company/hownowhq"
}