Susie McBeth

CMO · Raw Fury

A · Fit78EnrichedEvent - 26.05.21 - Claude Design

Notes / score reasoning

Susie McBeth is a CMO at Raw Fury, an indie game publisher with 51-200 employees — a design-heavy, brand-active company in the gaming vertical, which falls within the acceptable company fit for this ICP. The personal Gmail address slightly reduces confidence, but as a CMO she clearly owns the creative/brand budget, making this a solid B-tier fit despite the non-ideal email and gaming (rather than B2B SaaS) vertical.

Person

[email protected]

https://www.linkedin.com/in/susiemcbeth

Job Title

CMO

Email Type

personal

Company

Name

Raw Fury

Website

http://www.rawfury.com

Industry

Media / Content

Raw enrichment payload

Show JSON

{
  "person": {
    "title": "CMO",
    "country": "United Kingdom",
    "headline": "CMO at Raw Fury",
    "linkedin": "https://www.linkedin.com/in/susiemcbeth",
    "full_name": "Susie McBeth",
    "last_name": "McBeth",
    "email_type": "personal",
    "first_name": "Susan",
    "country_raw": "United Kingdom",
    "organization": "Raw Fury"
  },
  "company": {
    "city": "Remote",
    "name": "Raw Fury",
    "tags": [
      "B2C",
      "Scale-up",
      "Design",
      "Marketing",
      "Global"
    ],
    "domain": "gmail.com",
    "country": "United Kingdom",
    "revenue": "25M-75M",
    "website": "http://www.rawfury.com",
    "industry": "Media / Content",
    "linkedin": "https://www.linkedin.com/company/9415706",
    "country_raw": "United Kingdom",
    "description": "We believe that some of the most powerful experiences of today come from small independent teams that are striving to create something full of meaning and emotional impact. Niche games that resonate with a specific audience. We help create and promote those games!",
    "industry_raw": "Computer Games",
    "employee_size": "51-200 employees"
  },
  "_icp_match": {
    "tier": "B",
    "icp_id": "f6050ac6-2c26-4475-8115-3d5c4d69ca64",
    "method": "claude_evaluation",
    "icp_name": "B2B Marketing/Brand Decision-Maker",
    "matched_at": "2026-05-22T15:16:14.410Z"
  },
  "_enrichment": {
    "provider": "clay",
    "enriched_at": "2026-05-22T15:16:09.081Z"
  }
}

Lead meta

Created

22.05.2026, 13:33

Lead ID

eac0b14f-e713-486c-b3b7-537935147a88

Display ID

Source

Event - 26.05.21 - Claude Design

Touch history (2)

Touch received via Event - 26.05.21 - Claude Design

22.05.26, 15:16

Show payload

{
  "Email": "[email protected]",
  "Company": "Raw Fury",
  "Country": "SE",
  "Website": "https://www.rawfury.com",
  "ICP Tier": "A",
  "Industry": "Video game publishing",
  "Full Name": "Susan McBeth",
  "ICP Notes": "CMO at Raw Fury (UK gaming publisher). C-Level marketing decision-maker — top-tier direct-inbound.",
  "Job Title": "CMO",
  "Last Name": "McBeth",
  "Seniority": "C-Level",
  "Email Type": "PERSONAL_EMAIL",
  "First Name": "Susan",
  "UTM Medium": "paid",
  "UTM Source": "ig",
  "Lead Status": "Hot — primary outreach",
  "Ad Placement": "https://www.magier.com/events/claude-design-for-marketers?utm_medium=paid&utm_source=ig&utm_id=120242994640430585&utm_content=120242995144080585&utm_term=120242994640390585&utm_campaign=120242994640430585&fbclid=PAZXh0bgNhZW0BMABhZGlkAaswioCzi8lzcnRjBmFwcF9pZA81NjcwNjczNDMzNTI0MjcAAachxRMn_IBYEY1GRslCRDrBe0aQ7qpAnBvcEw2SZh_H3GlivdBwhN1KlV2E6w_aem_QfyrE-tYgZw5_I-VOH-L7A",
  "Email Domain": "gmail.com",
  "Signup Count": "1",
  "UTM Campaign": "120242994640430585",
  "Employee Size": "51-250",
  "Job Description": "CMO at Raw Fury, indie video game publisher; award-winning marketing/brand leader",
  "ICP Score (0-10)": "9",
  "Signup Timestamp": "2026-05-12T17:31:47.561Z",
  "LinkedIn (Person)": "https://www.linkedin.com/in/susiemcbeth/",
  "LinkedIn (Company)": "https://www.linkedin.com/company/raw-fury"
}

Touch received via Event - 26.05.21 - Claude Design

22.05.26, 13:33

Show payload

{
  "Email": "[email protected]",
  "Company": "Raw Fury",
  "Job Title": "CMO",
  "Last Name": "McBeth",
  "First Name": "Susan",
  "LinkedIn (Person)": "https://www.linkedin.com/in/susiemcbeth/"
}