Notes / score reasoning
Belinda is a Marketing Operations Coordinator — a mid-junior, non-budget-holding role that falls below the Director/Head/VP seniority threshold required for ICP fit. Additionally, AdTorque Edge is an advertising services agency, which sits in the borderline competitor/agency category rather than the design-heavy B2B SaaS or brand-side company profile.
Person
Email
Job Title
Marketing Operations Coordinator
Email Type
work
Company
Name
Website
Industry
Agency / Creative Services
Tags
B2BMarketingOperationsSMBService business
Employees
51-200 employees
Country
Australia
Raw enrichment payload
Show JSONHide JSON
{
"person": {
"title": "Marketing Operations Coordinator",
"country": "Australia",
"headline": "Marketing Operations Coordinator at Adtorque Edge",
"language": "English",
"linkedin": "https://www.linkedin.com/in/belinda-hanusi",
"full_name": "Belinda Hanusi",
"last_name": "Hanusi",
"email_type": "work",
"first_name": "Belinda",
"country_raw": "Australia",
"organization": "AdTorque Edge"
},
"company": {
"city": "Sydney, New South Wales, Australia",
"name": "AdTorque Edge",
"tags": [
"B2B",
"Marketing",
"Operations",
"SMB",
"Service business"
],
"domain": "adtorqueedge.com",
"country": "Australia",
"revenue": "5M-10M",
"website": "http://www.adtorqueedge.com",
"industry": "Agency / Creative Services",
"linkedin": "https://www.linkedin.com/company/17937517",
"description": "AdTorque Edge is Australia's largest, full-service marketing, tech and consulting agency for the automotive, leisure and lifestyle industries. \n\nAs specialists in lead generation and attribution-based media optimisation, we offer a full suite of tailored solutions to engage with your customers from intent to purchase through to post-sale satisfaction.\n\nWith well over 100 years of combined experience within the Automotive, leisure and lifestyle industry leading the business, the team is passionate about delivering the highest level of service to their customers and working collaboratively to ensure they deliver innovative, custom-built digital solutions.\n\nServices we provide: \n•\tWebsite design & consulting\n•\tSocial advertising\n•\tSearch Engine Marketing\n•\tDisplay advertising\n•\tCall attribution & modelling\n•\tDatabase marketing\n•\tOnline review management\n•\tPre-roll video\n•\tTraditional media planning & buying",
"industry_raw": "Advertising Services",
"employee_size": "51-200 employees"
},
"_icp_match": {
"tier": "D",
"icp_id": "f6050ac6-2c26-4475-8115-3d5c4d69ca64",
"method": "claude_evaluation",
"icp_name": "B2B Marketing/Brand Decision-Maker",
"matched_at": "2026-05-22T15:16:18.004Z"
},
"_enrichment": {
"provider": "clay",
"enriched_at": "2026-05-22T15:16:13.780Z"
}
}Lead meta
Created
22.05.2026, 15:16
Lead ID
e52c6144-6c61-4d8f-b75d-1bf90c6315fd
Display ID
#31
Source
📊 260521 - Claude Design
Touch history (1)
- Touch received via 📊 260521 - Claude Design22.05.26, 15:16
Show payloadHide payload
{ "Email": "[email protected]", "Company": "AdTorque Edge", "Country": "Australia (Sydney HQ)", "Website": "https://www.adtorqueedge.com", "ICP Tier": "C", "Industry": "Full-service automotive/leisure/lifestyle marketing & tech agency (websites, ads, tech)", "Full Name": "Belinda Hanusi", "ICP Notes": "B2B SaaS employee at Adtorque Edge — not in clear buyer role but valid inbound.", "Job Title": "Marketing Operations Coordinator", "Last Name": "Hanusi", "Seniority": "Mid", "Email Type": "COMPANY_EMAIL", "First Name": "Belinda", "UTM Medium": "", "UTM Source": "", "Lead Status": "Warm — secondary", "Ad Placement": "", "Email Domain": "adtorqueedge.com", "Signup Count": "1", "UTM Campaign": "", "Employee Size": "51-250", "Job Description": "Marketing Operations Coordinator at AdTorque Edge, Australia's largest full-service marketing agency for automotive/leisure/lifestyle.", "ICP Score (0-10)": "5", "Signup Timestamp": "2026-05-06T23:57:56.551Z", "LinkedIn (Person)": "https://au.linkedin.com/in/belinda-hanusi", "LinkedIn (Company)": "https://au.linkedin.com/company/adtorque-edge" }