Retrivea M.

#27

Product Marketing Executive · Product Marketing Alliance

D · Weak45Enriched📊 260521 - Claude Design

Notes / score reasoning

Product Marketing Alliance is a B2B community/education platform (51–200 employees) with active content and brand output, which is relevant context. However, 'Product Marketing Executive' is a mid-to-junior individual contributor title with no clear indication of budget ownership or team leadership, placing this in borderline/low territory per the ICP anti-fit rules around non-budget roles.

Person

[email protected]

https://www.linkedin.com/in/retrivea-meakins

Job Title

Product Marketing Executive

Email Type

work

Company

Name

Product Marketing Alliance

Website

https://productmarketingalliance.com/?utm_source=linkedin&utm_medium=social&utm_campaign=about%20page

Industry

Education

Raw enrichment payload

Show JSON

{
  "person": {
    "title": "Product Marketing Executive",
    "country": "United Kingdom",
    "headline": "Product Marketing | Tech & Digital Platforms | Positioning, Messaging & GTM",
    "language": "Chinese",
    "linkedin": "https://www.linkedin.com/in/retrivea-meakins",
    "full_name": "Retrivea M.",
    "last_name": "Meakins",
    "email_type": "work",
    "first_name": "Fristi",
    "country_raw": "United Kingdom",
    "organization": "Product Marketing Alliance"
  },
  "company": {
    "name": "Product Marketing Alliance",
    "tags": [
      "B2B",
      "Subscription",
      "Marketing",
      "SMB",
      "Global"
    ],
    "domain": "pmmalliance.com",
    "country": "United Kingdom",
    "revenue": "200M-500M",
    "website": "https://productmarketingalliance.com/?utm_source=linkedin&utm_medium=social&utm_campaign=about%20page",
    "industry": "Education",
    "linkedin": "https://www.linkedin.com/school/product-marketing-alliance",
    "description": "Imagine a place where product marketers from all walks of life gather to share their journeys, exchange insights, and elevate their skills. \n\nWelcome to Product Marketing Alliance (PMA), the heartbeat of product marketing excellence.\n\nWhy PMA?\n\n Unmatched networking: Connect with a global network of 50,000+ product marketing professionals.\n Career opportunities: Tap into the 5x surge in product marketing roles.\n Skill development: Enhance your expertise with cutting-edge tools and resources.\n Industry insights: Stay ahead with the latest trends and knowledge.\n Collaborative learning: Share and learn best practices with peers.\n\nSince March 2019, PMA has been uniting product marketers to drive demand, adoption, and success. Whether you’re new to the field or aiming to climb higher, PMA provides the knowledge and network you need to thrive.\n\nAre you ready to shape the future of product marketing? Click \"Learn More\"to join our newsletter and become part of PMA.\n\nPMA – Where product marketers grow, connect, and excel!",
    "industry_raw": "Education",
    "employee_size": "51-200 employees"
  },
  "_icp_match": {
    "tier": "D",
    "icp_id": "f6050ac6-2c26-4475-8115-3d5c4d69ca64",
    "method": "claude_evaluation",
    "icp_name": "B2B Marketing/Brand Decision-Maker",
    "matched_at": "2026-05-22T15:20:21.886Z"
  },
  "_enrichment": {
    "provider": "clay",
    "enriched_at": "2026-05-22T15:20:17.383Z"
  }
}

Lead meta

Created

22.05.2026, 15:16

Lead ID

98cc7d0c-2942-45aa-a2d7-4eea7c8bfdf3

Display ID

#27

Source

📊 260521 - Claude Design

Touch history (1)

Touch received via 📊 260521 - Claude Design

22.05.26, 15:16

Show payload

{
  "Email": "[email protected]",
  "Company": "The alliance",
  "Country": "UK (London)",
  "Website": "https://www.productmarketingalliance.com",
  "ICP Tier": "B",
  "Industry": "Product marketing community / certifications / events (part of The Alliance, 15 communities)",
  "Full Name": "Fristi Meakins",
  "ICP Notes": "Senior decision-maker at mid+/large company (The Alliance) — Money-smell present.",
  "Job Title": "Marketing Executive",
  "Last Name": "Meakins",
  "Seniority": "Mid",
  "Email Type": "COMPANY_EMAIL",
  "First Name": "Fristi",
  "UTM Medium": "",
  "UTM Source": "",
  "Lead Status": "Hot — primary outreach",
  "Ad Placement": "",
  "Email Domain": "pmmalliance.com",
  "Signup Count": "1",
  "UTM Campaign": "",
  "Employee Size": "51-250",
  "Job Description": "Marketing Executive at The Alliance running marketing for Product Marketing Alliance, the global PMM community of 40k+ members.",
  "ICP Score (0-10)": "7",
  "Signup Timestamp": "2026-05-06T15:58:35.923Z",
  "LinkedIn (Person)": "https://theorg.com/org/product-marketing-alliance/org-chart/fristi-fadillah",
  "LinkedIn (Company)": "https://www.linkedin.com/company/product-marketing-alliance"
}