Notes / score reasoning
Helen Rapp is a 'Content Designer (Principal)' — an individual contributor/senior IC designer role with no indicated team or budget authority, which is explicitly an anti-fit per the ICP. Additionally, AND Digital is an IT consulting/digital agency, making her doubly an anti-fit as she works at a competitor/agency rather than a buyer organization.
Person
Email
Job Title
Content Designer (Principal)
Email Type
work
Company
Name
Website
Industry
Agency / Creative Services
Tags
B2BService business
Employees
1,001-5,000 employees
Country
United Kingdom
Raw enrichment payload
Show JSONHide JSON
{
"person": {
"title": "Content Designer (Principal)",
"country": "United Kingdom",
"headline": "Content Designer (Principal) | UX Writer | GOV.UK experience | Experienced manager and mentor",
"language": "English",
"linkedin": "https://www.linkedin.com/in/helenrapp/",
"full_name": "Helen Rapp",
"last_name": "Rapp",
"email_type": "work",
"first_name": "Helen",
"country_raw": "GB",
"organization": "AND Digital"
},
"company": {
"city": "Halifax, England, United Kingdom",
"name": "AND Digital",
"tags": [
"B2B",
"Service business"
],
"domain": "and.digital",
"country": "United Kingdom",
"revenue": "200M-500M",
"website": "http://www.and.digital",
"industry": "Agency / Creative Services",
"linkedin": "https://www.linkedin.com/company/and_digital/",
"description": "AND Digital is on a mission to close the world’s digital skills gap. We do that by doing things differently when we work with our clients, communities and colleagues. Instead of working FOR exciting brands (like British Airways, Heineken and Nike), we work WITH them, and that's not just a line. We combine our people with our clients' people to form a single project team, so collaborative you can't tell our ANDis from our clients. By working together, we help our partners understand and map out the challenges they're trying to solve. Then, by building their digital products as one team, we teach them the same digital skills we have. That means when we leave, they can own their apps, websites and future projects independently. Pretty cool huh?\n\nWe have cross-functional teams working across the UK, Netherlands and East Coast US - and growing by demand. Our unique, city-based Club model means we can offer the agility and personalised service of a small local company, with the security and clout of a global organisation.",
"industry_raw": "IT Services and IT Consulting",
"employee_size": "1,001-5,000 employees"
},
"_icp_match": {
"tier": "E",
"icp_id": null,
"method": "claude_evaluation",
"icp_name": null,
"matched_at": "2026-05-22T15:16:13.779Z"
},
"_enrichment": {
"provider": "clay",
"enriched_at": "2026-05-22T15:16:09.132Z"
}
}Lead meta
Created
22.05.2026, 15:16
Lead ID
97c54006-41ae-49f5-8a5b-baabda44a0f4
Display ID
#83
Source
📊 260521 - Claude Design
Touch history (1)
- Touch received via 📊 260521 - Claude Design22.05.26, 15:16
Show payloadHide payload
{ "Email": "[email protected]", "Company": "AND Digital", "Country": "GB", "Website": "https://and.digital", "ICP Tier": "B", "Industry": "IT Services and IT Consulting", "Full Name": "Helen Rapp", "ICP Notes": "Senior marketing/brand buyer at large company (And Digital) — MEGA-budget access. Direct-inbound priority.", "Job Title": "Content Designer (Principal)", "Last Name": "Rapp", "Seniority": "Founder", "Email Type": "COMPANY_EMAIL", "First Name": "Helen", "UTM Medium": "", "UTM Source": "", "Lead Status": "Hot — primary outreach", "Ad Placement": "", "Email Domain": "and.digital", "Signup Count": "1", "UTM Campaign": "", "Employee Size": "251-1K", "Job Description": "Large UK digital consultancy (clients British Airways, Heineken, Nike) — they build product teams", "ICP Score (0-10)": "8", "Signup Timestamp": "2026-05-13T11:03:06.136Z", "LinkedIn (Person)": "https://www.linkedin.com/in/helenrapp/", "LinkedIn (Company)": "https://uk.linkedin.com/company/and-digital" }