Annika Fraedrick

#29

Head of Marketing · Friendventure Digitalagentur

E · No fit12Enriched📊 260521 - Claude Design

Notes / score reasoning

Friendventure is a digital agency (Digitalagentur) — a direct competitor/anti-fit category regardless of Annika's senior Head of Marketing title. Agencies are explicitly excluded as they sell design/creative services themselves and would not be buyers of a design subscription service like Magier.

Person

[email protected]

https://www.linkedin.com/in/annika-fraedrick

Job Title

Head of Marketing

Email Type

work

Company

Name

Friendventure Digitalagentur

Website

https://www.friendventure.de

Industry

Agency / Creative Services

Raw enrichment payload

Show JSON

{
  "person": {
    "title": "Head of Marketing",
    "country": "Germany",
    "headline": "Head of Marketing @Friendventure",
    "language": "Deutsch",
    "linkedin": "https://www.linkedin.com/in/annika-fraedrick",
    "full_name": "Annika Fraedrick",
    "last_name": "Fraedrick",
    "email_type": "work",
    "first_name": "Annika",
    "country_raw": "Germany",
    "organization": "Friendventure Digitalagentur"
  },
  "company": {
    "city": "Cologne, North Rhine-Westphalia, Germany",
    "name": "Friendventure Digitalagentur",
    "tags": [
      "B2B",
      "Service business",
      "DACH",
      "Design"
    ],
    "domain": "friendventure.de",
    "country": "Germany",
    "website": "https://www.friendventure.de",
    "industry": "Agency / Creative Services",
    "linkedin": "https://www.linkedin.com/company/10197427",
    "description": "Wir entwickeln Websites, die das Fundament ambitionierter Digitalstrategien bilden. Mit Online Marketing KnowHow, nutzerzentriertem Content, herausragendem Webdesign und performanten Technologien.\n\nUnsere Kunden sind B2B-Unternehmen, Tech-Startups und Marken, die online ihre Geschichten erzählen und über ihre Webseite neue Kunden sowie Bewerber:innen für sich gewinnen wollen.\n\nWir sind 70+ Spezialist:innen aus Köln und Berlin für\n\n- UX und Webdesign\n- Content Management Systeme (WordPress und Typo3)\n- Onlineshops mit Shopware und Shopify\n- Individualentwicklung\n- SEO und Content",
    "industry_raw": "Design Services",
    "employee_size": "51-200 employees"
  },
  "_icp_match": {
    "tier": "E",
    "icp_id": null,
    "method": "claude_evaluation",
    "icp_name": null,
    "matched_at": "2026-05-22T15:16:17.550Z"
  },
  "_enrichment": {
    "provider": "clay",
    "enriched_at": "2026-05-22T15:16:13.641Z"
  }
}

Lead meta

Created

22.05.2026, 15:16

Lead ID

94b7e243-1d85-4f5e-b4ce-061b903cddc4

Display ID

#29

Source

📊 260521 - Claude Design

Touch history (1)

Touch received via 📊 260521 - Claude Design

22.05.26, 15:16

Show payload

{
  "Email": "[email protected]",
  "Company": "Friendventure",
  "Country": "Germany (Köln/Berlin/Hamburg)",
  "Website": "https://www.friendventure.de",
  "ICP Tier": "B",
  "Industry": "Digital agency — websites, online shops, online marketing (WordPress, frontend dev)",
  "Full Name": "Annika Fraedrick",
  "ICP Notes": "Senior decision-maker at mid+/large company (Friendventure) — Money-smell present.",
  "Job Title": "Head of Marketing",
  "Last Name": "Fraedrick",
  "Seniority": "Head",
  "Email Type": "COMPANY_EMAIL",
  "First Name": "Annika",
  "UTM Medium": "",
  "UTM Source": "",
  "Lead Status": "Hot — primary outreach",
  "Ad Placement": "",
  "Email Domain": "friendventure.de",
  "Signup Count": "1",
  "UTM Campaign": "",
  "Employee Size": "51-250",
  "Job Description": "Head of Marketing at Friendventure Digitalagentur (Cologne), a German digital agency building WordPress websites, shops and online marketing.",
  "ICP Score (0-10)": "7",
  "Signup Timestamp": "2026-05-06T17:11:02.241Z",
  "LinkedIn (Person)": "https://www.linkedin.com/in/annika-fraedrick-b1561a146/",
  "LinkedIn (Company)": "https://de.linkedin.com/company/friendventure-gmbh"
}