Notes / score reasoning
Friendventure is a digital agency (Digitalagentur) — a direct competitor/anti-fit category regardless of Annika's senior Head of Marketing title. Agencies are explicitly excluded as they sell design/creative services themselves and would not be buyers of a design subscription service like Magier.
Person
Email
Job Title
Head of Marketing
Email Type
work
Company
Name
Website
Industry
Agency / Creative Services
Tags
B2BService businessDACHDesign
Employees
51-200 employees
Country
Germany
Raw enrichment payload
Show JSONHide JSON
{
"person": {
"title": "Head of Marketing",
"country": "Germany",
"headline": "Head of Marketing @Friendventure",
"language": "Deutsch",
"linkedin": "https://www.linkedin.com/in/annika-fraedrick",
"full_name": "Annika Fraedrick",
"last_name": "Fraedrick",
"email_type": "work",
"first_name": "Annika",
"country_raw": "Germany",
"organization": "Friendventure Digitalagentur"
},
"company": {
"city": "Cologne, North Rhine-Westphalia, Germany",
"name": "Friendventure Digitalagentur",
"tags": [
"B2B",
"Service business",
"DACH",
"Design"
],
"domain": "friendventure.de",
"country": "Germany",
"website": "https://www.friendventure.de",
"industry": "Agency / Creative Services",
"linkedin": "https://www.linkedin.com/company/10197427",
"description": "Wir entwickeln Websites, die das Fundament ambitionierter Digitalstrategien bilden. Mit Online Marketing KnowHow, nutzerzentriertem Content, herausragendem Webdesign und performanten Technologien.\n\nUnsere Kunden sind B2B-Unternehmen, Tech-Startups und Marken, die online ihre Geschichten erzählen und über ihre Webseite neue Kunden sowie Bewerber:innen für sich gewinnen wollen.\n\nWir sind 70+ Spezialist:innen aus Köln und Berlin für\n\n- UX und Webdesign\n- Content Management Systeme (WordPress und Typo3)\n- Onlineshops mit Shopware und Shopify\n- Individualentwicklung\n- SEO und Content",
"industry_raw": "Design Services",
"employee_size": "51-200 employees"
},
"_icp_match": {
"tier": "E",
"icp_id": null,
"method": "claude_evaluation",
"icp_name": null,
"matched_at": "2026-05-22T15:16:17.550Z"
},
"_enrichment": {
"provider": "clay",
"enriched_at": "2026-05-22T15:16:13.641Z"
}
}Lead meta
Created
22.05.2026, 15:16
Lead ID
94b7e243-1d85-4f5e-b4ce-061b903cddc4
Display ID
#29
Source
📊 260521 - Claude Design
Touch history (1)
- Touch received via 📊 260521 - Claude Design22.05.26, 15:16
Show payloadHide payload
{ "Email": "[email protected]", "Company": "Friendventure", "Country": "Germany (Köln/Berlin/Hamburg)", "Website": "https://www.friendventure.de", "ICP Tier": "B", "Industry": "Digital agency — websites, online shops, online marketing (WordPress, frontend dev)", "Full Name": "Annika Fraedrick", "ICP Notes": "Senior decision-maker at mid+/large company (Friendventure) — Money-smell present.", "Job Title": "Head of Marketing", "Last Name": "Fraedrick", "Seniority": "Head", "Email Type": "COMPANY_EMAIL", "First Name": "Annika", "UTM Medium": "", "UTM Source": "", "Lead Status": "Hot — primary outreach", "Ad Placement": "", "Email Domain": "friendventure.de", "Signup Count": "1", "UTM Campaign": "", "Employee Size": "51-250", "Job Description": "Head of Marketing at Friendventure Digitalagentur (Cologne), a German digital agency building WordPress websites, shops and online marketing.", "ICP Score (0-10)": "7", "Signup Timestamp": "2026-05-06T17:11:02.241Z", "LinkedIn (Person)": "https://www.linkedin.com/in/annika-fraedrick-b1561a146/", "LinkedIn (Company)": "https://de.linkedin.com/company/friendventure-gmbh" }