Notes / score reasoning
Elin is Head of Marketing at Treyd, a B2B fintech with 51-200 employees — a senior buyer with clear budget influence over design and creative output. The company is in a design-active vertical (fintech/financial services) and at a scale where design capacity pain is likely, though outside the core DACH geo, keeping it at B-tier.
Person
Email
Job Title
Head of Marketing
Email Type
work
Company
Name
Website
Industry
FinTech
Tags
B2BScale-upStartupFinanceMarketing
Employees
51-200 employees
Country
Sweden
Raw enrichment payload
Show JSONHide JSON
{
"person": {
"title": "Head of Marketing",
"country": "Sweden",
"headline": "B2B Marketing | Commercial strategy | Demand Generation",
"language": "English",
"linkedin": "https://www.linkedin.com/in/moritzelin",
"full_name": "Elin Moritz",
"last_name": "Moritz",
"email_type": "work",
"first_name": "Elin",
"country_raw": "Sweden",
"organization": "Treyd"
},
"company": {
"city": "Stockholm, Stockholm County, Sweden",
"name": "Treyd",
"tags": [
"B2B",
"Scale-up",
"Startup",
"Finance",
"Marketing"
],
"domain": "treyd.io",
"country": "Sweden",
"website": "https://www.treyd.io",
"industry": "FinTech",
"linkedin": "https://www.linkedin.com/company/51726064",
"description": "Treyd is rapidly scaling and we’re all about supporting others on their growth journeys. We’re a fast-growing B2B fintech pioneer that helps consumer goods companies supercharge their growth with our pivotal offering: a buy-now-pay-later solution that removes the pain of paying suppliers upfront. And it’s not just about the dough – we enable a shift to more sustainable freight options with less CO2 emissions. Win win win.\n\nOur growth-hungry customers are well matched in our team of Treydsters. We’re currently 60 spirits with moonshot ambitions, spread across offices in Stockholm, London and Cairo – and the next stops are TBD. By joining now you will set the course for the adventures ahead together with your supporting teammates.",
"industry_raw": "Financial Services",
"employee_size": "51-200 employees"
},
"_icp_match": {
"tier": "B",
"icp_id": "f6050ac6-2c26-4475-8115-3d5c4d69ca64",
"method": "claude_evaluation",
"icp_name": "B2B Marketing/Brand Decision-Maker",
"matched_at": "2026-05-22T15:16:13.583Z"
},
"_enrichment": {
"provider": "clay",
"enriched_at": "2026-05-22T15:16:09.059Z"
}
}Lead meta
Created
22.05.2026, 15:16
Lead ID
486e886c-bc98-45e4-b0d7-1b6ff3633627
Display ID
#21
Source
📊 260521 - Claude Design
Touch history (1)
- Touch received via 📊 260521 - Claude Design22.05.26, 15:16
Show payloadHide payload
{ "Email": "[email protected]", "Company": "Treyd AB", "Country": "Sweden", "Website": "https://www.treyd.io", "ICP Tier": "B", "Industry": "B2B fintech / supplier invoice financing (BNPL for B2B)", "Full Name": "Elin Moritz", "ICP Notes": "Senior buyer at B2B SaaS (Treyd Ab) — Magier direct-inbound prospect.", "Job Title": "Director of Marketing", "Last Name": "Moritz", "Seniority": "Director", "Email Type": "COMPANY_EMAIL", "First Name": "Elin", "UTM Medium": "", "UTM Source": "", "Lead Status": "Hot — primary outreach", "Ad Placement": "", "Email Domain": "treyd.io", "Signup Count": "1", "UTM Campaign": "", "Employee Size": "51-250", "Job Description": "Director of Marketing at Treyd (Stockholm B2B fintech SaaS for supplier-invoice financing); 10+ years B2B marketing experience.", "ICP Score (0-10)": "7", "Signup Timestamp": "2026-05-06T08:25:03.196Z", "LinkedIn (Person)": "https://www.linkedin.com/in/moritzelin/", "LinkedIn (Company)": "https://www.linkedin.com/company/treyd" }